Local SEO is a type of search engine optimization (SEO) technique that focuses specifically on optimizing websites to rank higher on SERPs in local searches. Local SEO involves the use of specific geographic-based keywords, such as those related to Nashville, to help optimize websites for local consumers and attract more qualified leads. This includes optimizing website content with relevant Nashville keywords and phrases, setting up business profiles and listings on local directories, creating local content such as blog posts or videos about Nashville businesses, and building relationships with other Nashville websites for backlinking purposes. Local SEO also entails making sure the Nashville business’ name, address, and phone number (NAP) are accurately listed across multiple online platforms � both on their own website and in relevant citation directories � so that they can be found by local searches.
