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Case Study: Gonzalez Dental Group’s Website Redesign with Nashville Web Solutions

Gonzalez Dental Group Logo

Client Details

Client: Gonzalez Dental Group

Industry: Dental

Website Visit Site

Services Completed

Web Design

Summary

Gonzalez Dental Group partnered with Nashville Web Solutions to fix their dysfunctional website. Nashville secured domain ownership, redesigned the site for better usability, and optimized it for SEO. The new site is fully functional, user-friendly, and has received positive feedback, boosting the group’s online presence and engagement.

Project Details

Background

Gonzalez Dental Group faced significant challenges with their online presence due to an outdated and dysfunctional website. The previous web designer had moved on to a new career, leaving the site riddled with broken links, non-functional images and videos, and no support. Compounding the problem, Gonzalez Dental Group had no access to the domain ownership, WordPress, or knowledge of where the site was hosted.

Objective

The primary objective was to restore and enhance Gonzalez Dental Group’s online presence by:

  • Securing domain ownership.
  • Designing a new, user-friendly website.
  • Ensuring all web services were fully operational.
  • Improving the overall user experience and engagement.

Strategies

1. Domain Ownership Transfer

Nashville Web Solutions facilitated the transfer of the domain into Gonzalez Dental Group’s name, ensuring they had full control and ownership.

2. Onboarding Meeting

An in-depth onboarding meeting was scheduled to:

  • Understand the business operations.
  • Identify target customer demographics.
  • Discuss specific goals and requirements for the new website.

3. Website Redesign

The new website was designed with the following features:

  • User-Friendly Navigation: Ensuring all links were functional and intuitive.
  • Engaging Media: Restoring and optimizing images and videos to enhance visual appeal.
  • Responsive Design: Making sure the site was mobile-friendly and accessible on all devices.
  • SEO Optimization: Implementing best practices to improve search engine rankings and visibility.

Results

  • Fully Operational Services: All web services, including links, images, and videos, are now fully functional.
  • Positive Feedback: The revamped website has garnered praise for its professional look and user-friendly interface.
  • Enhanced Online Presence: Improved SEO and a polished design have increased traffic and engagement.
Screen capture of new website for Gonzalez Dental Group

Conclusion

Nashville Web Solutions successfully transformed Gonzalez Dental Group’s online presence from a neglected site to a robust, user-friendly, and visually appealing platform. By securing domain ownership, understanding client needs, and implementing a comprehensive redesign, they ensured Gonzalez Dental Group could effectively engage with their audience and support their business growth.

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