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Case Study: ELN’s Transition to Nashville Web Solutions’ Managed WordPress Hosting Service

Energy Loan Network Logo

Client Details

Client: Energy Loan Network

Industry: Loan Services

Website Visit Site

Services Completed

Hosting

Summary

In 2017, Energy Loan Network (ELN) faced severe website issues with GoDaddy, affecting their sales operations. After switching to Nashville Web Solutions’ Managed WordPress Hosting, ELN saw zero outages, faster load times, and reliable CRM access, enabling them to focus on closing loans and business growth.

Project Details

Background

Energy Loan Network (ELN), a financial services company specializing in energy-efficient home improvement loans, faced significant challenges with their existing hosting provider, GoDaddy, in 2017. The company experienced frequent lag times and weekly service disruptions, severely impacting their operations. The built-in CRM, crucial for tracking leads and closing sales, was often unusable due to these issues. Despite investing hundreds of dollars in GoDaddy support, ELN found no resolution to their problems.

Objective

To enhance website performance, eliminate service disruptions, and ensure reliable access to the built-in CRM for the sales team, allowing them to track leads and close sales effectively.

Strategies

  • Migration to Managed WordPress Hosting: Transitioned ELN’s website to Nashville Web Solutions’ Managed WordPress Hosting Service for a more robust and efficient hosting environment.
  • Daily Backups: Set up daily backups to ensure data integrity and quick recovery in case of any issues.
  • Enhanced Security: Implemented preventative security plugins to protect the site from potential threats.
  • Performance Optimization: Configured local caching and integrated a Content Delivery Network (CDN) to improve load times significantly.

Results

  • Zero Outages: Since the migration in 2017, ELN has experienced no service interruptions, ensuring continuous operation.
  • Improved Load Times: Significant reduction in lag times, enhancing user experience and operational efficiency.
  • Uninterrupted CRM Access: The sales team can now reliably use the CRM to track leads and close sales.
  • Operational Focus: ELN can focus on their core business of closing loans without worrying about website issues.

Conclusion

The move to Nashville Web Solutions’ Managed WordPress Hosting Service has proven to be a game-changer for Energy Loan Network. By addressing the critical issues of website performance and reliability, Nashville Web Solutions has enabled ELN to operate smoothly and focus on their business growth. This case study highlights the importance of selecting a capable hosting provider to ensure the seamless operation of business-critical applications.

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