Middle Tennessee SEO & Web Design | Nashville Web Solutions

Case Study: Arcosa – Multi-Regional Website Redesign

Arcosa Crushed Concrete

Client Details

Client: Arcosa Crushed Concrete

Industry: Construction

Services Completed

Summary

Nashville Web Solutions revamped Arcosa Crushed Concrete’s website, creating a user-friendly WordPress platform that streamlined navigation by region, facilitated easy updates, and significantly increased both site traffic and quote requests.

Project Details

Background

Arcosa Crushed Concrete, a prominent provider of crushed concrete materials, operates multiple locations offering a variety of products and services across different regions. The company recognized the need for a new website that could better represent its brand, streamline user experience, and facilitate easier access to information about its offerings. Arcosa partnered with Nashville Web Solutions to develop a modern, user-friendly website that could be easily updated by their internal team.

Objective

The primary objective of the project was to create a website that:

  1. Utilized Arcosa’s existing brand while providing a fresh and modern user interface.
  2. Organized the company’s numerous locations, materials, and services in a way that grouped them by region.
  3. Enabled users to easily select their region and view relevant materials, services, and location details.
  4. Allowed users to request bids for services within their selected region through an intuitive and straightforward process.
  5. Ensured the website could be easily updated by Arcosa’s team using a Content Management System (CMS).

Strategies

  • CMS Selection: The site was developed using WordPress, chosen for its flexibility, robust features, and ease of use. This ensured that the client could manage and update the website independently after launch.
  • Custom Post Types: To manage the complex structure of Arcosa’s offerings, mini custom post types were created within WordPress. These allowed the client to easily add, modify, and organize information about different locations, materials, and services.
  • Region-Based Navigation: A region-specific navigation system was implemented, enabling users to select their region and access information tailored to their location. This organization made it easier for users to find relevant details quickly.
  • Bid Request Functionality: A custom bid request form was integrated into the site, allowing users to easily submit requests for quotes directly from the region-specific pages. This streamlined the process for both users and the Arcosa team.

Results

  • Increased Traffic: Post-launch, the website experienced a significant increase in daily traffic. The improved navigation and user experience contributed to attracting more visitors.
  • Higher Quote Requests: The number of quote requests submitted through the site increased notably, indicating that the new design and functionality effectively met user needs.
  • Positive User Feedback: Users provided positive feedback regarding the ease of finding information and requesting quotes, which validated the design and strategic decisions made during the project.
Arcosa Crushed Concrete | Home page screen shot

Conclusion

The website redesign project for Arcosa Crushed Concrete was a resounding success. By leveraging WordPress and implementing custom post types and region-specific navigation, Nashville Web Solutions delivered a site that not only enhanced the user experience but also empowered the Arcosa team to manage their content with ease. The increase in traffic and quote requests directly contributed to the company’s growth, demonstrating the effectiveness of the new website in achieving the client’s goals.

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